Amazon just deactivated your account. Every hour costs you money. Here's the fix.
Get a Reinstatement-Ready
Plan of Action in minutes
— for $197. Not $5,000.
Skip the $5,000 attorney and the $2,500 reinstatement mill. Answer a few questions, connect your Seller Central, and get a custom, submission-ready Plan of Action engineered by Protego AI — the same 5-part POA architecture Amazon investigators actually approve.
Secure Stripe checkout · POA delivered to your dashboard in minutes · Refund available before you trigger generation
— or one-click checkout —
The 48-Hour Panic
You opened Seller Central this morning and saw those two words.
"Account Deactivated." Your stomach dropped. Then the second wave hit — you realized every dollar you have is sitting inside a marketplace that just locked you out.
You Googled. You joined Facebook groups. You got quoted $5,000–$15,000 by an attorney, or handed a copy-paste template by a $500 "reinstatement service" that clearly wrote the same thing for 400 people last month.
None of that is what wins. What wins is a real Plan of Action.
Right now
72%
of first-time deactivated sellers never get reinstated because their first POA is wrong.
What's actually happening while you scroll for answers
The clock started the moment Amazon deactivated you.
$47,000 in inventory frozen in FBA
Your capital is trapped. Amazon holds it until the account is reinstated — or forever if it isn't.
17 days is the average review window
Every day your listings are down, competitors take your BSR, your ad spend goes to zero, and your reserve balance sits locked.
One weak POA = permanent ban
You typically get 2–3 shots. Send Amazon a generic template and you burn one of them. Send them another one and you're done.
Every hour without a real plan is money you don't get back
There is no rewind button on Amazon. The seller who submits a professional POA fast wins. The seller who panics and Googles a template loses.
The three paths in front of you
Every deactivated seller ends up choosing one of these three doors.
Two of them are already priced into the reason most sellers stay deactivated forever. Look at the math yourself.
Amazon Attorney
$5,000 – $15,000
Legal firm on retainer
- Retainer required up front, non-refundable
- 3–7 day response before they even look at your case
- Charges by the hour — every phone call meters
- Still uses the same POA template as everyone else
Great for lawsuits. Wildly overkill for a POA.
Reinstatement Mill
$1,500 – $2,500
Generic "services" company
- Copy-paste POA writer trained on 2019 policies
- Same paragraphs sent to 400 sellers a month
- No account audit — just fills in your ASIN
- Amazon investigators recognize the template instantly
It's the reason your first appeal probably failed.
Protego AI
$197
Custom POA · Delivered in minutes
- Trained on 2,000+ real Amazon reinstatement cases
- Custom root-cause analysis from your Seller Central data
- Written in the exact 5-part structure Amazon requires
- One flat price. Zero upsells. Zero recurring anything.
Same rigor as an attorney. Zero legalese. 50× cheaper.
Same outcome. Same POA quality. Just a different price, and about 6 weeks faster.
You're minutes away from a POA an Amazon investigator will actually read.
The 5 Fatal Mistakes
Here's exactly why the POA you were about to submit will get rejected.
Over the last decade, our founder has personally audited more than 2,000 rejected Plans of Action. They all fail for the same 5 reasons. Most sellers commit at least 3 of them in their very first submission.
The "It Wasn't My Fault" Trap
The single fastest way to get your appeal auto-rejected.
Amazon investigators are trained to close appeals that blame the buyer, the supplier, the carrier, or a bug. Your POA has to accept responsibility — even for things that objectively weren't your fault. There's a specific frame we use for this that keeps you honest without falling into the trap.
Missing the Real Root Cause
Amazon isn't asking what happened — they're asking why it will never happen again.
9 out of 10 self-written POAs address the symptom ("a customer complained about a used item") instead of the systemic root cause ("our inbound QC never checked pre-owned units"). Miss the systemic root cause and every future appeal on this account gets 3× harder.
The Vague "Preventative Measures" Failure
"We will improve our processes" is what gets you permabanned.
Amazon wants a specific, dated, measurable set of policies. Not intent. If you can't point to a document, a workflow, a tool, or a checklist you've implemented, your preventative measures section is worthless — and it's the section they actually read most closely.
Wrong Length, Wrong Structure
Too short = "lazy." Too long = "didn't read."
Approved POAs land inside a very tight length band — and follow the 5-block structure investigators are trained to skim. Get the structure wrong and even the correct content gets rejected because the reviewer can't find what they need in the 90 seconds they spend on your case.
The "I'll Just Reactivate" Loop
The single biggest reason accounts get permabanned instead of reinstated.
If your first POA gets rejected, submitting a slightly-tweaked version of the same document is the #1 trigger for permanent enforcement. The rule: your second submission must be structurally different from your first — and most sellers have no idea what 'different' means to an Amazon investigator.
These aren't theory. These are the 5 failures we spot in the first 90 seconds when a seller sends us a rejected POA.
Your $197 gets you a POA that avoids every single one of them — engineered from your exact deactivation reason and account data.
Do the Math
What's 1 day of deactivation actually costing you?
Real numbers from a mid-sized private-label seller doing $80K/month. Adjust to your own scale — the story doesn't change.
Per day, deactivated
- Lost daily sales−$2,666
- Ad spend still burning while listings are down−$180
- BSR rank decay (recovery cost)−$420
- Frozen FBA reserve−$47,200
Daily damage
−$3,266/day
What $197 buys you
buys a professional Plan of Action that reduces average time-to-reinstatement from 17 days to about 4.
vs. staying deactivated an extra 13 days
Even if you value your time at zero and don't care about your FBA inventory — a $197 POA that gets accepted the first time is the highest ROI decision you'll make this month.
A DIY POA is a hobby. A professional POA is a machine. What's waiting one more week actually costing you?
The Protego Dashboard · How it works
From deactivated to submission-ready in under 10 minutes.
No calls. No agencies. No 6-week onboarding. Log in, connect, answer, submit — entirely inside the Protego AI dashboard.
Protego AI
Reinstatement Dashboard
Access sent to your inbox after checkout
Log in to Protego
Pay the $197, and you get instant access to your Protego AI dashboard. No sales call, no scheduling, no back-and-forth. Access details land in your inbox the second the payment clears.
Step 04 of 12
What was your deactivation reason?
Connect + answer 12 questions
Grant read-only Amazon SP-API access (same one accountants use) and answer a 12-question intake. Everything Protego AI needs to reverse-engineer your root cause — most fields auto-pre-fill from your Seller Central data.
Ready · Just now
Your Plan of Action is ready to submit.
POA_case_A47.pdf
Get your POA in your dashboard
Hit generate. Your custom Plan of Action appears in your dashboard within minutes — as a downloadable PDF, copy-paste text, and a Google Doc link. Ready to drop straight into Amazon's appeal form.
End-to-end
Under 10 minutes
Not 24 hours. Not 3 days. Not "we'll email you when it's ready." The whole thing runs inside your dashboard — you stay in the driver's seat the entire time.
2,000+
Seller accounts helped
10 yrs
In the trenches
$197
Flat, one-time
Who's actually building this
I'm not an attorney. I'm the operator who's spent 10 years rescuing 2,000+ Amazon accounts.
Hi — I'm Haroon Naseer. For the past 10 years, I've worked with over 2,000 Amazon seller accounts on Plans of Action, Section 3 reinstatements, and account-health emergencies. If Amazon has flagged, warned, deactivated, or suspended it — I've probably fixed it before.
In those 10 years I watched something happen over and over. A seller wakes up to a deactivation email, panics, and pays an "Amazon attorney" $5,000–$15,000 for a POA. Or hires a reinstatement mill for $1,500 that hands back a template written for 400 other people that month. And most of the time — they still don't get reinstated.
It's the biggest legally-permitted rip-off in e-commerce, and it made me angry enough to build a solution.
So I built Protego AI — the reinstatement engine behind Section3.ai. It reads your Seller Central data, cross-references it against thousands of real approvals and rejections I've personally worked on, and drafts your POA in the exact 5-part structure Amazon investigators are trained to look for.
Then I personally review every single POA before it goes out the door. AI does the pattern-matching. I do the judgment call. Nothing gets delivered without my signature on it — same standard I'd use if you were paying me $5,000.
I charge $197 because I'd rather help 10,000 sellers a year at $197 than 200 at $5,000. If we do this right, you'll remember Protego next time you need someone in your corner — that's the whole business model.
— Haroon Naseer
Founder, Protego AI · Section3.ai · Operating from Canada · Reviewing intake tickets right now.
Is this actually for you?
The $197 POA is built for one of three specific situations.
Read them honestly. If none of these is you — save your $197. If one of them is you, this is the most important $197 you'll spend this year.
Persona 1
You just got deactivated for the first time — and you have a 17-day clock.
You've never written a POA before. You've been Googling since 6 AM. Every article contradicts the last one. You have inventory sitting in FBA and cash sitting in your reserve — and you're one botched submission away from a permanent ban. You need a real POA, right now, from people who actually know what Amazon investigators look for.
Persona 2
You already submitted a POA — and it got rejected.
This is the danger zone. You typically only get 2–3 shots before Amazon closes the case permanently. Your second submission cannot be a copy-paste of your first with a few new sentences. It has to be structurally different, address a deeper root cause, and prove measurable preventative measures. That's exactly what Protego AI is built to draft.
Persona 3
You're under Section 3 review — pre-deactivation.
Amazon has warned you. Your account isn't deactivated yet, but the enforcement email came through. Sellers who submit a proactive Plan of Action before deactivation have a dramatically higher approval rate. This is the cheapest, fastest window you'll ever have to fix the problem.
If any of those three is you — this is the most important $197 you'll spend this year.
If none of them is you (say, you've never sold on Amazon, or you're hunting policy advice for a friend) — save your money. This isn't for you.
Here's Everything You Get for $197
The Protego AI Reinstatement Package.
One flat price. Everything included. No upsells. No "premium tier". Same output every attorney charges $5K+ for.
The Custom Plan of Action (PDF + Google Doc)
Written specifically for your deactivation reason, formatted in the exact 5-part structure Amazon investigators are trained to look for. Generated inside your dashboard in minutes.
Value
$1,997
Root Cause Analysis Report
A separate 2-page document breaking down what actually triggered your enforcement — so you never make the same mistake again. Includes benchmark data from similar accounts.
Value
$497
The 12-Question Intake System
The exact intake framework Protego AI uses internally, so nothing critical about your case gets missed. Fill it out once — 8 minutes — and we've got everything.
Value
$297
One Free Revision (if Amazon rejects)
If your first submission gets rejected, we'll re-architect your POA — restructured, deeper root cause, new preventative measures — completely free. One free rewrite included.
Value
$497
Amazon-Ready Submission Checklist
The step-by-step of exactly where to paste, what to attach, and what to say in the appeal form. So you don't torpedo a great POA with a bad submission.
Value
$97
Access to the Seller Recovery Discord
A private community of ~600 previously-deactivated sellers who've been reinstated. Ask questions, share what worked, get moral support. First 90 days included free.
Value
$97
Total real value
$3,482
Yours today
$197
Secure Stripe checkout · POA generated in your dashboard in minutes · Free revision included
— or one-click checkout —
★ Real talk on why it's only $197 ★
We could easily charge $997 for this and it would still be the highest-ROI purchase of your business quarter. We don't — because at $197, we can help 10,000+ sellers a year instead of 200. About 30% of our clients come back later for our ongoing account-health service. That's where our real revenue comes from — not from squeezing an emergency out of a panicked seller. If you never come back for anything else, we're still happy. That's the trade.
Real emails, real sellers
The only proof that matters: the reinstatement email itself.
These are real messages from real sellers who used a Protego-drafted POA. Names and identifying details anonymized. Screenshots on file.
Your Amazon selling account has been reinstated
“Hello, We have decided to reinstate your Amazon.com selling privileges. You may resume selling immediately.”
James P. · Home & Kitchen · $180K/mo
2 days after POA submission
Re: Appeal for Section 3 enforcement — approved
“Thank you for your Plan of Action. After reviewing your submission, your account has been restored to good standing.”
Priya S. · Beauty · $42K/mo
3 days after POA submission
Your appeal has been approved
“We've reviewed the additional information provided in your Plan of Action. Your Amazon.com selling privileges have been restored.”
Marcus L. · Sports · $95K/mo
5 days after submission (2nd try)
Reinstatement notice — inauthentic complaint resolved
“Thank you for providing invoices and a Plan of Action. Your listings have been reinstated and your ASINs are now active.”
Layla A. · Electronics · $310K/mo
4 days after POA submission
“Paid a $6,500 'Amazon lawyer' last year and got rejected twice. Protego wrote my POA for $197, submitted it Tuesday, reinstated Friday morning. I feel robbed by the lawyer.”
Derek R.
Private label · Grocery
“I had 47K in FBA reserve locked. I'd written 3 POAs myself, all rejected. Their team rewrote mine in 18 hours and Amazon reactivated me the following Monday.”
Chen H.
Wholesaler · Electronics
“The root cause analysis alone was worth the price. I finally understood why my account got flagged. It wasn't what I thought.”
Ana G.
Handmade · Home Decor
Our promise · No fine print
Three things we actually stand behind.
We don't promise Amazon will reinstate you — nobody honest does; that call is Amazon's alone. Here's what we do promise, in plain English.
Zero-Risk Before Generation
Change your mind before you submit your case details or trigger generation? Full refund. Just email hello@protegoos.com — that's it.
Founder-Signed, Every Time
Haroon personally reviews every single Plan of Action before it's delivered. AI does the pattern-matching. A human — the founder himself — signs off on your case.
One Free Revision
If Amazon rejects your first submission, we rewrite your Plan of Action once at no extra cost — restructured, deeper root cause, new preventative measures.
What you need to know about the refund window
Your Plan of Action is a custom digital work product — written specifically for your account and your deactivation reason. Once we generate and deliver it, it's non-refundable, the same way any custom-drafted document is.
Before generation, though, you can get a full refund any time — just email hello@protegoos.com. We think that's the fairest way to run this: no risk before generation, real work delivered after.
Read the full refund policy →Quick answers
The questions every seller asks before they hit "buy."
Stop refreshing Seller Central hoping the ban lifted itself.
You're one Plan of Action away from a working Amazon account. The math is in front of you. $197 to potentially unlock $42,458 in frozen inventory and lost daily sales. That's the trade.
Delivered in your dashboard in minutes · One free revision · Secure Stripe checkout · Refund available before generation
— or one-click checkout —
Written for you today. Submit tomorrow. Reinstated by the weekend.
— The Protego AI team.